Designed for Champions.
Developed in partnership by Bruce and the world’s finest perfumers, IT’S TIME delivers a signature scent worthy of the truest of warriors.
IT’S TIME By Bruce Buffer Prestige Edition is a perfect accompaniment to our every day personal care range. Using the most quality of ingredients and cutting-edge product design we have created a fragrance for anybody looking for something truly special.
Our bottle is decadent and exclusive paired with a scent designed by the world’s finest perfumers. This is a high-end fragrance built for Champions of all generations.
Our branding speaks to our target customer who will be avid fans of the UFC and aspire to be championship material. Our strong visuals sell the story of our brand and support our message in appropriate retail space.
Our prestige range is expanding into bath and body as well as skin care. Our strong brand principles remain constant throughout NPD additions.
Bespoke high end display units designed to fully harness the beauty of this product design. Custom solutions tailor made for a wide array of retail destinations.
Bruce Buffer has introduced the world’s greatest champions in his illustrious career as the voice of Mixed Martial Arts and now IT’S TIME for him to introduce you to his signature fragrance.
His legendary phrase has become synonymous with the UFC with athletes knowing they’ve made it when they experience their own ‘IT’S TIME!’ moment. Bruce brings all of his his energy and larger than life attitude to the Octagon every time.
FRESH, SENSUAL & CHARISMATIC Top notes of Mandarin, Bergamot and Quince give a citrus explosion when paired with base notes of Sandalwood, Amber and Vanilla.
Sharpness of cardamom, sweetness of apple and zest of bergamot top notes
Rich notes of orange blossom and nutmeg, encased in the warmth of amber and vanilla
Tonka bean, cedar wood and suede allow you to define your own rules and relish life
“What does a warrior do? He fights to his last breath. When he get’s knocked down, he gets up and tries to win the war with whatever it takes. I approach everything I do with Warrior Spirit. It’s the only way to live.”