BeTrue London

BeTrue London is a brand of trend-led, quality, affordable cosmetics made, designed and inspired in the UK. All of our products are made in the U.K , vegan friendly, ophthalmologically tested with added vitamin E.

We have a growing army of influencers supporting the brand and our social presence grows daily. Enquire today about becoming an authorised BeTrue distributor.


Trend setters dont follow. Be true to you!

XXL Volume

Creates thick and black volume lashes for a deep and intense glance.

Foxy Volume + Length

Lengthen, lift, separate and volumise your lashes for a Foxy look with maximum impact.

False Lash Effect

Super rich black volumising mascara to create big and bold lashes.

Discover our exceptional range of vegan-friendly, paraben-free face scrubs, proudly made in the UK. Designed to revitalize and refresh your skin, our scrubs are a testament to our commitment to ethical and sustainable practices. They are never tested on animals and are completely oil-free.

Experience the rejuvenating power of our Apricot Scrub for gentle exfoliation and a radiant complexion. For a refreshing pick-me-up, try our Cucumber and Avocado Scrub, combining the soothing properties of cucumber with the nourishing benefits of avocado. Both scrubs are carefully crafted to provide optimal skincare results without compromising your values. Choose our vegan-friendly face scrubs for a guilt-free and enjoyable skincare routine, and embrace the beauty of nature.