Bruce Buffer, the legendary sports announcer and voice of MMA, brings you his vision for a clean functional energy drink.

IT’S TIME Energy is made with zero sugar and no artificial sweeteners such as Aspartame, Acesulfame K or Sucralose. Our flavor profile focuses on delivering a clean and refreshing taste which is why we use natural Stevia and Erythritol for sweetness to avoid any unpleasant synthetic after taste.

IT”S TIME for Something Better

You work hard to reach your goals. You deserve an energy drink that works just as hard for you. IT’S TIME Energy is 100% all natural energy drink powered by plants and designed for elite performance without compromising on great fresh flavor.

Built for Athletes

A formula developed by professional sportsmen and women designed for elite level performance. Carefully selected natural ingredients contribute to mental wellbeing and increased athletic performance.


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